![]() It’s nice when a brand or company really wants to know the ins and outs of what you do so they can show it in its best and truest light.”Ĭarr was invited to teach a dance class through the Nike Training app, which is free to download. ![]() They wanted to know all about it and asked me about what it’s really like - the rehearsals and the auditions and the shady side. They were so aware and wanted to learn. It wasn’t just the cookie cutter conversations about how dance is great. “Let’s be real, we’ve all seen those campaigns brands do when they want a dancer, but they don’t hire a dancer,” Carr notes. It feels great to be part of it.”Īccording to Carr, Nike made it a point to learn as much as possible about dance as the company prepared this campaign to make sure it was capturing the life of a dancer as best as it could. This is just the start of future things to come for dance. “I’m so happy dance is being appreciated and I’m so happy dance is being noticed, and I’m so happy we have been loud enough for all of this time to finally get noticed and compensated by this huge brand. “It’s a huge responsibility and a huge honor,” he says. ![]() This is the first time Nike is representing dance in a campaign, making Carr the first to be representing dance through Nike on such a large scale. “It’s the stuff you dream about as a kid. To him, being part of a Nike campaign is a milestone moment in his career. As a child, Carr not only danced but also played sports.
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